I recently discovered MØ online and was instantly drawn to the styling and camera shots within her videos. The music videos are filmed extremely well and have a completely unique and artistic feel to them. Each shot of the camera captures a nice combination of colours and interesting compositions. This is due to a good selection of locations and great ideas which have obviously been juggled between producer and artist.
The styling is up to date and has an extremely urban feel. Although simplistic, it always seems to be spot on, something important for creating interesting videos.
I will be interested to see what MØ comes up with next going forward in 2015.